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4th ICMBS Feb 2012 Jodhpur

4th International Conference of Management and Behavioural Sciences
25th 26th February, 2012
at

Hotel Chandra Inn
Jodhpur (Rajasthan)
Organized by
Society of Management and Behavioural Sciences (SMBS)

Programme Schedule
25th February 2012


Registration

8:30 9:00 AM

Inauguration

9:00 - 9: 10 AM

Welcome Address

9:10 - 9:15 AM
(Dr. S. Kumar, Executive Director SMBS)

Inaugural address by Chief Guest

9:15 - 9:25 AM
(Prof. K.B. Rath, Principal, Regional Institute of Education RIE, Ajmer)

Key Note Address

9:25 - 9:40 AM
(Prof. (Dr.) B. P. Nagori, Professor & Director,
Lachoo Memorial College of Science and Technology,
Jodhpur, India)

Vote of Thanks

9:40 9-45 AM
(Prof. Rupali Kumar, Program Chair, ICMBS 2012)

Tea Break

9:45 10:AM

Lunch Break

1:00 - 1:30 PM

Tea Break

3:30 -3:40 PM



Technical Sessions
Technical Session 1 Psychology (10- 11:30)
Session Chair : Rangana Ghatak, Associate Professor, IES™ Management College and Research Centre, Mumbai
Session Co-Chair : Saeid Farahbakhsh, Assistant Professor, Department of Education, Faculty of Humanities, Lorestan University, Iran
Session Co-Chair : Rupali Kumar, Bharti Vidyapeeth Deemed University, Institute of Management and Research, New Delhi

Sr. No.

Paper and Presenter

1

Sense of Humor and Mental Health Among Orthopedically Challenged Adolescents
Ankit Prakash, & Akbar Hussain, Deptt. Of Psychology, Jamia Millia Islamia, Delhi

2

Cognitive Deficits in Schizophrenia A Brief Review
Vishnu Sharan, & Seemanthini.T.S, Lecturer in Clinical psychology, Department of Psychiatry, Kasturba Medical College, Attavar, Mangalore, Karnataka, India

3

Prevalence of Antenatal Depression and Gender Preference
Shruti Shripad Hegde, MBBS, Kasturba Medical College Hospital, Mangalore, INDIA.
Sandeep K R, MBBS. Tutor, Community Medicine. Kasturba Medical College, Mangalore, INDIA.
Keshav Pai, MBBS, MD.Associate Professor of Psychiatry, Kasturba Medical and College Hospital, Mangalore INDIA.

4

Comparison of emotional intelligence and mental health of athletes and non athletes
Hamid Foroghipour, Assistant Professor, Department of Physical Education, Boroujerd Branch , Islamic Azad University, Boroujerd , Iran

5

Positive Psychology: An in depth study
Ms. Rangana Ghatak, Associate Professor, IES™ Management College and Research Centre, Mumbai

6

Astrology Based Psychology A step towards Excellence in field of HR
Ms. Shubhangi Zodape, Assistant Professor, Central Institute of Business Management Research and Development, Nagpur

7

A Comparative Study of Psychological Capital Among Management And Engineering Students
Dr. Pushpa Singh Rathore, Assistant Professor, Rajasthan University, Jaipur
Swati Naruka, Lecturer, Amity Institute of Behavioural and Allied Sciences, Amity University Rajasthan, Jaipur

8

Emotional intelligence at workplace
Ritu Shukla, Faculty, ICICI Manipal Academy, Manipal University, Bangalore

9

Issues in Holistic Development of Adolescents
Akhil.S.Kumar , Department of Psychology,U.C College, Aluva
Mohammed Labeeb.P.K, Department of Psychology,U.C College, Aluva
Syna Soosan Abraham, Asst.prof, Department of Psychology,U.C College, Aluva

10

Spiritual Intelligence Dimensions (SID) - A Case for Impact Analysis of SID on Business Leadership
Dr Shalini Upadhyay, Assistant Professor, Dept of Humanities and Management, BITS Pilani K.K Birla, Goa Campus, Goa
Mr. Anubhav Kapoor, BITS Pilani K.K Birla, Goa Campus, Goa

11

The role of emotional intelligence in increasing mental health of school principals
Saeid Farahbakhsh, Assistant Professor, Department of Education, Faculty of Humanities, Lorestan University. Iran

12

Stress An Issue in Business Management
Ms. Harsha Bhagwatkar, Research Scholar, Nagpur, Maharashtra, India
Dr. Dilip Vairagade,Associate Professor, Women™s College of Arts & Commerce- Nagpur, Maharashtra, India



Technical Session 2 HRM & OB (11:30 1:00)
Session Chair : Rupali Kumar, Bharti Vidyapeeth Deemed University, Institute of Management and Research, New Delhi
Session Co-Chair : Rangana Ghatak, Associate Professor, IES™ Management College and Research Centre, Mumbai
Session Co-Chair : Prof. Soumi Rai, Assistant Professor, Symbiosis Institute of International Business, Pune

Sr. No.

Paper and Presenter

1

Cultural Diversity and Challenges for Human Resource Management: Review in context of the Indian Manufacturing Sector
Prof. Soumi Rai, Assistant Professor, Symbiosis Institute of International Business, Pune

2

Career Skill Development through Graduate and Post-Graduate Courses
Sachi Thakkar, MA Student, Department of Psychology, M.S. University, Baroda. Gujarat
Priyanka Kacker, Lecturer, Department of Psychology, M.S. University, Baroda, Gujarat

3

Integration and Promotion of Employability Skills: Curriculum to Practice
Mr. Akash Midha, Assistant Professor, Deptt. of PMRA, Lachoo memorial College of Science and Technology, Jodhpur
Prof. Dr. B. P. Nagori, Director, Pharmacy Wing, Lachoo Memorial College of Science and Technology, Jodhpur

4

A Study on Employee Safety and Training in Pharmaceutical Industries at Chennai
Mr. V.Viswaprakash, Assistant Professor, Department of Management Studies, Valliammai Engineering College, SRM Nagar, Kattankulathur
Dr. K.Sentamilselvan, Assistant Professor, Valliammai Engineering College, SRM Nagar, Kattankulathur

5

Talent Management: A Strategic Tool for Managing Attrition
C.Lalitha, Assistant Prof., A.V. PG College, Hyderabad
Dr. Sapna Singh, Reader, School of Management Studies, University of Hyderabad

6

Management of Retention with People
Dr. Y.V.V.S.S.S Vara Prasad, Associate Professor, Dept of HRM, GITAM Institute of Management, Gitam University, Visakhapatnam 530 045 AP India.

7

Impact of Work Culture on Employee™s Performance in Hospitals in Bikaner
Ms. Ruma Bhadauria, Assistant Professor, Department of Management Studies, Govt. College of Engineering & Technology Bikaner
Dr. Alka Swami, Assistant Professor, Department of Management Studies, Govt. College of Engineering & Technology Bikaner
Himani, Student, Department of Management Studies, Govt. College of Engineering & Technology Bikaner

8

Motivational Factors for the Teachers of Higher Studies
Shweta Acharya, Dr. Alka Swami & Ruma Bhadauria, Assistant Professor, Department of Management Studies, Govt. College of Engineering & Technology Bikaner

9

Industrial Relation in public sector Industry, A Brief Analysis Oil India Ltd (Assam)
Romen Kalita, Research Scholar, Dibrugarh University, Assam



Technical Session 3. Marketing (1:30- 3:00)
Session Chair : S. S. Chauhan , John Molson School of Business, Concordia University, Montreal, Canada
Session Co-Chair : . Shashidhar Channappa M.S.W (PhD) Program Manager, Department of Social work,Acharya Institute of Management and Sciences, Bangalore
Session Co-Chair : Dr. Prashant P. Deshpande, Associate Professor, S.N.D.T. Women™s University, Mumbai

Sr. No.

Paper and Presenter

1

Marketing strategies of SSIs: Product Perspective of Mahabubnagar District, AP
S.N. Arjun Kumar, Academic Consultant, Department of Business Management, Palamuru University, Mahabubnaga

2

Consumer Satisfaction or Consumer loyalty for retaining a consumer
Dr. Prashant P. Deshpande, Associate Professor,S.N.D.T. Women™s University, Mumbai

3

Destination Branding: a new winning proposition
Sumanta Dutta, Assistant Professor, Department of Business Administration, Dinabandhu Andrews Institute of Technology and Management, Garia, Kolkata

4

The future of M-Banking Services In India
Ms. Pallavi Gupta, Astt.Proff in Jaipuria Group of Institution, Gaziabad

5

Green Branding - A Strategic input in Employer Branding
Dr. Sapna Singh, Reader, School of Management Studies, University of Hyderabad
C.Lalitha, Assistant Prof., A.V. PG College, Hyderabad

6

To Suggest the marketing strategies by analyzing the performance of products of Malwa Cotton Spinning Mills Ltd. (MCSML) Barnala
Mr. Anirudh Pandit and Mrs. Khan Tarannum M. R, Assistant Professor , Aryabhatta Group of Institutes, Barnala, Punjab
Mr. Mohd Majid, Assistant Professor, SLIET, Longowal, Punjab

7

Interrelationships between CRM, Service Quality Image, Satisfaction and Loyalty: A Proposed Framework for Indian Hospitality Industry
Ms. Mohita Maggon, Resaerch Scholar, Department of Management Studies, IIT Delhi
Dr. Harish Chaudhry, Faculty, Department of Management Studies, IIT Delhi

8

Strategies and Challenges of Rural Marketing with special reference to Food Processing Industries of Corporate India
Prof P. Chandra, Associate Professor /HoD Economics, Kle™s S Nijalingappa College, Bangalore

9

Neuro-Marketing, the Next Chapter in Market-ology
Akshay Malhotra, Vinay Malik, & Yuvraj Singh Shekhawat, Student, Jagan Institute of Management Studies, Rohini, Delhi 110085, AICTE approved and affiliated to Guru Gobind Singh Indraprastha University, Delhi.

10

Rural marketing mix strategies and engaging rural consumers in product development
P. Lalitha Praveena,Asst. Professor, Dept. of Business Management, R.B.V.R.R. Womens College, Narayanguda, Hyderabad

11

Dealers Perception Towards Aqua Feeds (A case study of Avanti Aqua Feeds, Kovvur, W.G., A.P.)
Dr.B.Ravi Kumar, Assoc.Prof, Dept. of MBA, Rise Prakasam School of Management Studies, Ongole, A.P.
Dr.K.Krishnaiah Choudary, Assoc.Prof & Head, Dept of MBA, Sri C R R College of Engineering, Andhra University, Eluru, A.P.
G.D.V.Kusuma, Research Scholar, Rayalaseema University, Kurnool

12

Coordination and Price Competition in A Duopoly Common Retailer Channel
T. Chakraborty, Department of Mathematics, Bethune College, Calcutta University, Kolkata - 700 006, India
S. S. Chauhan , John Molson School of Business, Concordia University, Montreal, Qc - H3G 1M8, Canada
N. Vidyarthi, John Molson School of Business, Concordia University, Montreal, Qc - H3G 1M8, Canada

13

Social work intervention and Sustainable Development A Case Study of Melekote Gram Panchayat, Doddaballapur Taluk , Bangalore,Karnataka,India
Mr. Shashidhar Channappa M.S.W (PhD) Program Manager, Department of Social work,Acharya Institute of Management and Sciences, Bangalore
Dr.Kodandarama Senior Scale Lecturer, Department of Social work , Bangalore University , Bangalore
Ms. Soumi Dutta & RizwanStudents, Department of Social work, Acharya Institute of Management and Sciences, Bangalore
Mr.Lohit Y.T Co-ordinator , SVARAJ Foundation , Doddaballapur ,Bangalore
Ms.Amrita Mukherjee Co-ordinator , VIMOCHANA , Bangalore



Technical Session 4 Finance, Accounting and Economics (3:00-4:15 PM)

Session Chair : Dr. Sanjay Kavishwar, Dean Academics, DMSR, Tirpude College of Social Work, Nagpur
Session Co-Chair : Dr. Prashant P. Deshpande, Associate Professor, S.N.D.T. Women™s University, Mumbai
Session Co-Chair : . Shashidhar Channappa M.S.W (PhD) Program Manager, Department of Social work,Acharya Institute of Management and Sciences, Bangalore

Sr. No.

Paper and Presenter

1

E - Accounting : Paperless Accounting In Present Scenario
L. K. Patwa, Asst. Prof., F.A.S.C. (Commerce Dept.), .I.T.S.Lakshmangarh, Sikar, Rajasthan
Kush Kumar Patwa, Ph. D. Scholar, F.A.S.C. (Commerce Dept.), M.I.T.S.Lakshmangarh, Sikar, Rajasthan

2

Risk-Return Relationship: A Review of the Literature
Meenakshi Rani, Research Scholar, Department of Commerce, Kurukshetra University, Kurukshetra (Haryana)

3

Effects of Investor Behavioral Anomalies towards Stock Market Volatility
Dinesh K , Ballari Institute of Technology & Management, Bellary, (Karnataka),India.
Dr. V. Seetha Ram, VIT University, Vellore, (Tamil Nadu),India

4

Earnings quality and its relation with accounting information
Mr. Ali Amiri, Mr. Hojjatallah salari, & Dr.Jacob Thomas, University of Kerala, Thiruvananthapuram,Kerala India

5

Interlinkages between Infrastructural Development and Regional Development: A Case Study of Indian states
Namita Kapoor, Research Scholar, Department of Economics, Jamia Milia Islamia, New Delhi

6

India from Corporate Governance to e- Governance:Evolution, challenges & Success
Ms. Supriya Motwani
, Institute of Management Studies Bundelkhand University, Jhansi

7

To Assess the Need and importance of Whistle blowing Policy in Corporate Governance
Mrs. Khan Tarannum M. R, Assistant Professor , Aryabhatta Group of Institutes, Barnala, Punjab
Mr. Mohd Majid, Assistant Professor, SLIET, Longowal, Punjab
Mr. Anirudh Pandit, Assistant Professor , Aryabhatta Group of Institutes, Barnala, Punjab

8

Effect of Liberalization, Privatisation & Globalisation (LPG) on Education in India with Special Focus on Business Management Education
Mohammad Rafiq Lone, Asst.Professor, Islamia College of Science & commerce, Srinagar, (J&K)

9

Comparative Analysis on Different Mutual Fund Companies with Respect to
ING VYSA Mutual fund
G.Rajesh, V. Hanumantha Rao and S.Bharatkumar, Faculty Member, Jayamukhi Institute of Technological Sciences, Warangal, Andhra Pradesh

10

Working Capital Management and Profitability: An Empirical Study of BSE
Listed Manufacturing Companies
Dr. Sanjay Kavishwar, Dean Academics, DMSR, Tirpude College of Social Work, Nagpur
Prof. Ragini Singh, Assistant Professor, DMSR, Tirpude College of Social Work, Nagpur

11

The role of ethics in the banking industry
Mrs Anupama Asthana, Faculty, ICICI Manipal Academy, Manipal University Bangalore Campus, Bangalore

12

Role of Foreign Direct Investment in Information Technology sector for Indian Growth & Development
Anand Mohan, Assistant Professor, NSHM Business School, NSHM Groups of Institutions, Durgapur

13

India's trend in Export diversification and Sustainable growth
Mr. Loganathan.V., Lecturer, School of business, Cyryx College, Male™, Maldives

14

Banking Sector Reforms
Prof Kartikey koti, Sr. Lecturer in Finance, IFIM Bangalore

15

Fiscal Federalism and Interregional Disparity in India: A Case of Jammu & Kashmir
Tawqeer Fatima, Research Scholar, Jamia Hamdard (Hamdard University), Delhi



Technical Session 5 Sociology, Social Work and Education (4:15-5:30 PM)
Session Chair : Dr. Pirzada M. Amin, Head-department of social work, University of Kashmir, Srinagar
Session Co-Chair : Dr. Sarika Sharma, Principal, Ganga Institute Of Education, PG College, Village Kablana, Jhajjar, Haryana
Session Co-Chair : Prof. Soumi Rai, Assistant Professor, Symbiosis Institute of International Business, Pune

Sr. No.

Paper and Presenter

1

Managing Challenges in College Education: Theory to Application
Dr. N. George Mathew, Assistant Professor, Aljouf University, KSA

2

Managerial Profile of Effective Educational Administrators in Kashmir A Study
Mudasir Basu and Sameena Basu, Research Scholars, Institute of Advanced Studies in Education, Jamia MilliaIslamia, New Delhi

3

Exploring Ethnicities: A Socio-Cultural profile of Tibetan Community in Kashmir
Adfar Rashid Shah, Ph.D Candidate-Sociology, Jamia Millia Islamia-Central University, New Delhi.

4

Rise of Women in Bihar : The Contemporary Scenario
Apoorva Singh and Shabbir Ahmad, Student, S. P. Jain College, Sasaram, Bihar

5

Transformational and Transactional Leadership Style of Secondary School Principals
Jyoti Verma, Research Scholar, Department of Education Guru Ghasidas Vishwavidyalaya (A Central University), Bilaspur
Dr. Kaushal Kishore, Assistant Professor,Department of Education Guru Ghasidas Vishwavidyalaya (A Central University), Bilaspur

6

Quality Improvement in Practice Teaching During Teachers Training Programme
Dr. Sarika Sharma, Principal, Ganga Institute Of Education, PG College, Village Kablana, Jhajjar, Haryana

7

The Right to work and Empowerment of Dalits:A Study of the Role of MGNREGA in Hazaribag (Jharkhand).
Ajay Kumar Ranjan, Research Scholar, CFS, Jamia Hamdard University, New Delhi

8

Towards A Sociological Understanding and Exploring the Institution of Family in Kashmir
Dr. Pirzada M. Amin, Head-department of social work, University of Kashmir, Srinagar

9

Youth Work Profession: Emerging perspectives and challenges
Supriya S., School of Youth Studies and Extension, Rajiv National Institute of Youth Development, Sriperumbudur, Chennai

10

Leisure: a Rare Facet among Indian Women
Dr Jasbir Grewal, Department of Sociology, Rajasthan University, Jaipur

11

Impact of music on knowledge transfer in higher education segment
Dr. D. G. Kulkarni, Professor and Dean, Department of Management Studies, Jain College of Engineering, Belgaum, Karnataka



Technical Session 6 Strategic Management and Entrepreneurship (5:30- 6:15PM)
Session Chair : Rupali Kumar, Bharti Vidyapeeth Deemed University, Institute of Management and Research, New Delhi
Session Co-Chair : Dr. Y.V.V.S.S.S Vara Prasad, Associate Professor, Dept of HRM, GITAM Institute of Management, Gitam University, Visakhapatnam, India

Sr. No.

Paper and Presenter

1

Issues &challenges of women entrepreneurship in food processing units
Prof P. Chandra, Associate Professor /HoD Economics, Kle™s S Nijalingappa College, Bangalore

2

Women Entrepreneurship : A Study of Women Position in Society
Dolly Mangla, Divya Gera, & Babita Aggarwal, Lecturer MBA Deptt., Advanced Institute of Technology & Management, Palwal

3

India And Eu: The Road Map Ahead
Tavishi ,Research Fellow, NITIE , Mumbai
Santosh Kumar, Research Fellow,NITIE, Mumbai
Marshal, Research Scholar, JNU, Delhi

4

Costly Shake Hands : A Case study on Merger and Acquisition of ICICI Bank and Bank of Madura
Prof. Pallab Dutta, Faculty of Finance, IIPM, Lucknow



Technical Session 7 ICT, Journalism & Mass communication, and tourism (6:15-7:00 PM)
Session Chair : Dr. Anjali Awasthi, Quality System Engineering, CIISE, Faculty of Engineering and Computer Science, Concordia University, Montréal, Canada
Session Co-Chair : Nikita Jain, Assistant Professor, Computer Science, Global Institute of Technology, Jaipur


Sr. No.

Paper and Presenter

1

Evaluating trip reduction policies for sustainable transport planning using system dynamics simulation
Mr. Reza Sayyadi, Quality System Engineering, CIISE, Faculty of Engineering and Computer Science, Concordia University, Montréal, Canada
Dr. Anjali Awasthi, Quality System Engineering, CIISE, Faculty of Engineering and Computer Science, Concordia University, Montréal, Canada

2

Collaborative Transportation Management: Benefits and Challenges
Mr.Asadullah, Research Scholar, Department of Business Administration, A. M. U. Aligarh, (U. P.) India
Dr.Salma Ahmed, Department of Business Administration, A. M. U. Aligarh, (U. P.) India

3

Corporate Mass Media Organizations : Business Concerns Versus Social Responsibility
Dr Abhijit Bora, Associate Professor & HoD, Deptt. Of Mass Communication & Journalism, Tezpur university, Napaam, Tezpur Assam

4

I.C.T. & Mass Media Convergence : A New Business Horizon
Dr Abhijit Bora, Associate Professor & HoD, Deptt. of Mass Communication & Journalism, Tezpur university, Napaam, Tezpur Assam
Mr Ratul Chandra Nath, Technical Officer, Deptt. of Mass Communication & Journalism, Tezpur university, Napaam, Tezpur Assam

5

ICT Waste Management in Developing Countries
Priyanka Sharma, Global Institute of Technology, ITS-1,IT Park,EPIP,Sitapura, Jaipur
Nikita Jain, Assistant Professor, Computer Science, Global Institute of Technology, Jaipur

6

Information and Communication Technology Implications: An analysis of the impact and adoption of e-governance in India
Uttam Kr Pegu, Asstt. Professor, Deptt. of Mass Communication & Journalism, Tezpur University, Napam, Sonitpur, Tezpur 784028, Assam


26th February 2012
Tour of jodhpur City from 10: 00 AM to 5:00 PM

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